Why do One-Eighty blog?
One-Eighty have been creating and uploading blogs to the website since its inception. But this year we’ve taken a step back to evaluate why we blog and whether it’s having the impact we hoped it would.
For us, blogging was about sharing knowledge. Everyday, someone in One-Eighty’s 62 person team, made up of staff and volunteers, will be tasked with looking at new ways and methods to impact the behaviour and wellbeing of children and families – and we wanted to pass on to you what we were finding out. But we’ve realised that sometimes we’ve not always got this information to the right people – we’ve just put it out on website on the off chance the right people would see it. Going forward, our blogs will be posted more frequently and we will be paying closer attention to who the key audiences these blogs might be of interest to.
But let’s use the rest of this blog to remind ourselves why blogging can be an effective tool in building effective practice within the UK.
3 C’s; explaining why we blog:
We work with young people, families, other professionals and members of the public on a daily basis and as we all know, as much as life can be beautiful, it can also be really messy. No matter what you do in life, communication is key and life at One-Eighty is no different. We want to write this blog to communicate and connect with people beyond the daily face-to-face; this is our online voice. We would like to include our audience in the dialogue and not simply tell people how they should be feeling about particular topics; we want to engage and challenge our readers.
As an organisation, we are all about collaboration! We want to share our information with not only each other but with you. You also have your own unique story to share which also means we would love to hear about your thoughts, questions, feedback and reaction to blog posts, or what you would be interested in reading about in the future. After all, blogging should be about engaging others rather than alienating them.
Our wonderful and dynamic team is made up of many different people who all have their own experiences and expertise. We feel we have something valuable to say and we want to spread the word! The whole web is made up of people who also think the same. We want to source ‘accurate’ research that will be relevant to you and link you into it.
So, what can you do with the blogs we share with you?
One-Eighty aim to work in partnership with as many people as possible to have a huge national impact. Here are some strategies you can use to help us extend the conversation:
Get into the online communication zone – communicate with others online via social media such as Twitter and Facebook, sending links via email or WhatsApp.
Did you know? 94% of people share posts because they think it would be helpful to others. (Source: New York Times Insight)
Directly @ people who you feel would be interested in reading the post, anyone referenced in the blog post (if on Twitter) and follow it up. Don’t just share your blog with no message attached.
Did you know? Blogs have been rated the 5th most trusted source for online sharing. (Source: HubSpot)
Hashtags are a great way to spread the word. Especially if they are paralleled with what is currently trending on Twitter. Be as creative as you would like.
Did you know? Tweets with hashtags are 55% more likely to be retweeted if they have one or more hashtag. (Source: We are Social Media)
Tag our blog with an image that reflects the content we’ve been talking about if you’re sharing it on social media. It helps people get a sense straight away whether the blog is a topic that they want to find out more about.
Did you know? Blogs with images get 94% more views than blogs with no images. (Source: Jeff Bullas)
· Get involved
We would like to hear from you!
Blogging is a great way of giving your story or organisation an online footprint. We are looking forward to seeing what is in store for us as we extend our footprint into the worldwide web and grow further as an organisation. Do you have information that you want to get out to our wider network? Then send it thorough!
If you are interested to find out more about who we are and what we do, please visit our website www.one-eighty.org.uk or fill in one of our contact forms at www.one-eighty.org.uk/contact-us/ to get in touch. Or, of course, feel free to comment down below!